SAC
Business & Paralegal
Marketing Degree
The Marketing Degree program is designed to prepare students for careers in today’s marketing field. New career opportunities in marketing will be highlighted throughout the program. The courses include the latest concepts, techniques a... nd technology used to successfully develop, price, promote and distribute products and services in a global economy. The program provides students with cutting-edge marketing skills for New Media Marketing opportunities. DISCLAIMER: This is a sample map based on the 18-19 catalog. Please meet with a counselor to confirm the requirements for achieving your educational goals. Read More

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Semester 1
Total: 14 units
MAJOR
BUS 100 or ENTR 100
Fundamentals of Business or Introduction to Innovation and Entrepreneurship
3 units
MAJOR
MKTG 113
Principles of Marketing
3 units
GE Area 1B
MATH
4 units
GE Area E1
ENGL 101
Freshman Composition
4 units
Summer/Intersession
Total: 3 units
GE Area II
CMST 101 or CMST 102
Introduction to Interpersonal Communication or Public Speaking
3 units
Semester 2
Total: 13 units
GE Area D1 or D2
BUS 106
Culture and International Business - Kiss, Bow or Shake Hands
3 units
MAJOR
3 units
GE Area 1A
Reading Proficiency
1 units
GE Area C
Humanities
3 units
GE Area A
Natural Science
3 units
Summer/Intersession
Total: 6 units
MAJOR
BUS 222
Business Writing
3 units
Semester 3
Total: 12 units
MAJOR
MKTG 123, 124, 125, 126
Marketing and Technology - Trends and Cutting Edges; Cause Marketing and Public Relations - Doing Well by Doing Good; Advertising and Promotion - Get the Word Out and Keep Your Customers Buying; Distributing Product and Services - Reaching Customers Where They Shop
6 units
MAJOR
ENTR 105
Social Media, Bootstrapping, and Market Validation
2 units
GE Area F2
1 units
GE Area F1
3 units
Summer/Intersession
Total: 0 units
GE Area B1
HIST 118 or HIST 120
American Social and Cultural History of the United States or The United States to 1865
3 units
Semester 4
Total: 14 units
MAJOR
MKTG 120 or MKTG 121
Understanding Consumer Behavior - Getting Them to Buy, Buy, Buy; Negotiating - Getting to a Win-Win; Sales Strategies That Build Business Relationships and Increase Sales
4 units
MAJOR
BUS 141 or BUS 142
The Globalization of Marketing; International Market Research and Planning; Packaging, Pricing, and Promoting Products/Services for Export; Channls of Distribution in International Markets
4 units
GE Area B2
Social Science
3 units
MAJOR
ENTR 110
Capstone Business Simulations
3 units