The Contemporary Marketing Degree program is designed to prepare students for careers in today’s marketing field. New career opportunities in marketing will be highlighted throughout the program. The courses include the latest concepts, techniques and technology used to successfully develop, price, promote and distribute products and services in a global economy. The program provides students with cutting-edge practical and applicable marketing skills for New Media Marketing opportunities.
Learning Outcome(s):
Students will demonstrate an understanding the four P’s of Marketing and know key duties and responsibilities that come with managing the marketing process, a thorough understanding of behavioral theories as they apply to consumers and be able to apply that theory to real-world, hands-on situations, and an ability to apply marketing research methods through their course work as well as in hands-on projects.
Course Requirements:
MKTG 113
| Principles of Marketing | 3 |
BUS 222 | Business Writing | 3 |
BUS 100
| Fundamentals of Business
| 3
|
— or — |
ENTR 100
| Introduction to Innovation and Entrepreneurship | 3 |
Sequence Requirements (All sequence courses must be completed to earn this degree) : |
Sales Sequence: |
MKTG 120 | Understanding Consumer Behavior – Getting them to Buy, Buy, Buy | 1 |
MKTG 121 | Negotiating - Getting to a Win-Win | 1 |
MKTG 122 | Sales Strategies that Build Business Relationships and Increase Sales | 2 |
21st Century Marketing Sequence: |
MKTG 123 | Marketing and Technology – Trends and Cutting Edges | 1 |
MKTG 124 | Cause Marketing and Public Relations – Doing Well by Doing Good | 1 |
ENTR 105 | Social Media, Bootstrapping, and Market Validation | 2 |
International Marketing Sequence: |
BUS 141 | The Globalization of Marketing | 1 |
BUS 142 | International Market Research and Planning | 1 |
BUS 143 | Packaging, Pricing and Promoting Products/ Services for Export | 1 |
BUS 145 | Channels of Distribution in International Markets | 1 |
Advertising and Distribution Sequence: |
MKTG 125 | Advertising and Promotion – Get the Word Out and Keep your Customers Buying | 2 |
MKTG 126 | Distributing Products and Services – Reaching Customers Where They Shop | 2 |
Capstone Course |
ENTR 110 | Capstone Business Simulations | 3 |
Select ONE course from the following: |
BUS 125 | Introduction to International Business | 3 |
BUS 127 | Introduction to E-Commerce | 3 |
ENTR 107 | Money, Finance and Accounting for Entrepreneurs | 2 |
ENTR 109 | Powerful Presentations | 2 |
MKTG 127 | Introduction to E-Commerce | 3 |
