The International Marketing Specialist Certificate is designed to provide students with practical skills in the area of marketing.It is designed for business professionals interested in gaining targeted knowledge of international marketing as well as to highlight recent information relevant to working professionals.The courses include the latest concepts, techniques, and technology used in the marketing industry. The program provides students with cutting edge practical and applicable international marketing skills for the global economy.
Learning Outcome(s):
Students will demonstrate an understanding of the multicultural global marketplace and its role in international trade.
Students will be able to complete an international marketing plan to compete in the global marketplace.
Students will have an understanding of global culture and trends affecting international trade.
Course Requirements:
BUS 141 | The Globalization of Marketing | 1 |
BUS 142 | International Market Research and Planning | 1 |
BUS 143 | Packaging, Pricing and Promoting Products/ Services for Export | 1 |
BUS 145 | Channels of Distribution in International Markets | 1 |
